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GTM SUMMIT SWITZERLAND

May 5th, OfficeLab Sihlcity, Zurich

Connect. Challenge. Execute better.

GTM Leader Track

09:00-09:45 Arrival + Coffee

09:45-10:00 Welcome
Introduction to the GTM Summit

10:00-10:30 CEO – Strategy Owner
Setting the Strategy:
Choosing the Markets, Technology, Customers & Priorities That Matter

10:30-11:00 CPO – Credibility Owner
Establishing GTM Buy-In:
From Product Strategy to GTM Credibility

11:00-11:20 Coffee Break

11:20-11:50 CMO – Demand Generation Owner
Getting GTM Focus into Motion:
Strategic Marketing and ABM as the Execution Layer

11:50-12:30 Sales Leadership Panel - Revenue Owner
What Sales Needs to Win the Right Deals Faster: 
From Messaging to Qualification Guidance & Business Cases

12:30-13:30 Lunch + Networking

Agenda

Product Marketing Track

13:30-13:45 Introduction to the PMM Track
The 4 Cs of Product Marketing:
Collect, Consolidate, Create, Coordinate

13:45-14:15 Collect + Consolidate: Business Development
Target Market Sizing

14:15-14:45 Collect + Consolidate: Product Management
Competitive Intelligence

14:45-15:10 Coffee Break

15:10-15:50 Collect + Consolidate: Product Leadership Panel
Strategic Product Management:
How Product Builds What the Market Actually Needs

15:50-16:30 Create: Presentation Breakout Sessions
Presentation Breakout 1: Effective Storytelling for Pitch Decks and Enablement
Presentation Breakout 2: Engaging Presentations (of Dry & Technical Topics)

16:30-17:10 Coordinate: Roundtable Discussions
Roundtable 1: GTM Planning: Revenue + Pipeline Goals
Roundtable 2: Market Insights: Customer Trends + Feedback
Roundtable 3: Product Launches: Strategy + Execution

17:10-17:30 Wrap up and Closing