GTM Leader Track

09:00-09:45 Arrival + Coffee

09:45-10:00 Patricia Bleiker, MC – Welcome
Introduction to the GTM Summit

10:00-10:30 Daniel Neuhaus, CEO – Strategy Owner
Setting the Strategy:
Choosing the Markets, Technology, Customers & Priorities That Matter

10:30-11:00 Christian Flörkemeier, CPO – Credibility Owner
Establishing GTM Buy-In:
From Product Strategy to GTM Credibility 

11:00-11:20 Coffee Break

11:20-11:50 Madeleine Wolf, CMO/CGO – Demand Generation Owner
Getting GTM Focus into Motion:
Strategic Marketing and ABM as the Execution Layer

11:50-12:30 Sales Leadership Panel – Revenue Owner
with Stefan Velikov, Theresa Engl + Dominique Chappuis
What Sales Needs to Win the Right Deals Faster:

From Messaging to Qualification Guidance & Business Cases

12:30-13:30 Lunch Break + Networking

Product Marketing Track

13:30-13:45 Patricia Bleiker, MC – Introduction to the PMM Track
The 4 Cs of Product Marketing:
Collect, Consolidate, Create, Coordinate

13:45-14:15 Collect + Consolidate: Luciane Ragni, Business Development
Target Market Sizing

14:15-14:45 Collect + Consolidate: Patricia Bleiker, Product Management
Competitive Intelligence

14:45-15:10 Coffee Break

15:10-15:50 Collect + Consolidate: Product Leadership Panel
with Stefan Keller, Franziska Weissbach und Adrian Kyburz
Strategic Product Management:
How Product Builds What the Market Actually Needs

15:50-16:30 Create: Presentation Breakout Sessions
Presentation Breakout 1: Christina Maslen
Effective Storytelling for Pitch Decks and Enablement
Presentation Breakout 2: Laurent Zimmerli
Engaging Presentations (of Dry & Technical Topics)

16:30-17:10 Coordinate: Roundtable Discussions
Roundtable 1: GTM Planning: Revenue + Pipeline Goals
Roundtable 2: Market Insights: Customer Trends + Feedback
Roundtable 3: Product Launches: Strategy + Execution

17:10-17:30 Wrap up and Closing

17:30-19:00 Drinks + Networking