GTM Leader Track

09:00-09:45 Arrival + Coffee

09:45-10:00 Introduction to the GTM Summit
Setting the GTM stage:
Welcome, Intro of Strategy, Credibility, Demand Generation and Revenue Ownership

10:00-10:30 CEO – Strategy Owner
Setting the Strategy:
Choosing the Markets, Technology, Customers & Priorities That Matter

10:30-11:00 CPO – Credibility Owner
Establishing GTM Buy-In:
From Product Strategy to GTM Credibility

11:00-11:20 Coffee Break

11:20-11:50 CMO – Demand Generation Owner
Getting GTM Focus into Motion:
Strategic Marketing and ABM as the Execution Layer

11:50-12:30 Sales Panel - Revenue Owner
What Sales Needs to Win the Right Deals Faster:

From Messaging and Playbooks to Qualification Guidance and Business Cases

12:30-13:30 (60') Lunch + Networking

PMM Track

13:30-13:45 Introduction to the PMM Track
The 4 Cs of GTM/Product Marketing:
Collect, Consolidate, Create, Coordinate

13:45-14:15 Collect + Consolidate: Business Development
Target Market Sizing

14:15-14:45 Collect + Consolidate: Product Marketing
Competitive Intelligence

14:45-15:10 Coffee Break

15:10-15:50 Collect + Consolidate: Product Panel
Strategic Product Management

15:50-16:30 Create: Presentation Breakout Sessions
Session 1: Effective Storytelling for Pitch Decks and Enablement
Session 2: How to Create Engaging Keynotes and Presentations

16:30-17:10 Coordinate: Roundtable Discussions
Roundtable 1: GTM Planning for Revenue + Pipeline Goals
Roundtable 2: Market Insights + Customer Feedback
Roundtable 3: Product Launches

17:10-17:30 Wrap up and Closing

17:30-19:00 Drinks + Networking