Arrival + Coffee
Patricia Bleiker, MC – Welcome
Introduction to the GTM Summit
Daniel Neuhaus, CEO – Strategy Owner
Setting the Strategy:
Choosing the Markets, Technology, Customers,
and Priorities That Matter
Christian Flörkemeier, CPO – Credibility Owner
Establishing GTM Buy-In:
From Product Strategy to GTM Credibility
Coffee Break
Madeleine Wolf, CMO/CGO – Demand Gen Owner
Getting GTM Focus into Motion:
Strategic Marketing and ABM as the Execution Layer
Sales Leadership Panel – Revenue Owner
with Stefan Velikov, Theresa Engl
and Dominique Chappuis
What Sales Needs to Win the Right Deals Faster:
Messaging, Qualification Guidance & Business Cases
Lunch Break + Networking
09:00-09:45
09:45-10:00
10:00-10:30
10:30-11:00
11:00-11:20
11:20-11:50
11:50-12:30
12:30-13:30
09:00-09:45
09:45-10:00
10:00-10:30
10:30-11:00
11:00-11:20
11:20-11:50
11:50-12:30
12:30-13:30
Arrival + Coffee
Patricia Bleiker, MC – Welcome
Introduction to the GTM Summit
Daniel Neuhaus, CEO – Strategy Owner
Setting the Strategy:
Choosing the Markets, Technology, Customers & Priorities That Matter
Christian Flörkemeier, CPO – Credibility Owner
Establishing GTM Buy-In:
From Product Strategy to GTM Credibility
Coffee Break
Madeleine Wolf, CMO/CGO – Demand Generation Owner
Getting GTM Focus into Motion:
Strategic Marketing and ABM as the Execution Layer
Sales Leadership Panel – Revenue Owner
with Stefan Velikov, Theresa Engl + Dominique Chappuis
What Sales Needs to Win the Right Deals Faster:
From Messaging to Qualification Guidance & Business Cases
Lunch Break + Networking
GTM SUMMIT SWITZERLAND
May 5th, OfficeLab Sihlcity, Zurich
Connect. Challenge. Execute better.
Agenda
GTM Leader Track
GTM Leader Track
Product Marketing Track
13:30-13:45
13:45-14:15
14:15-14:45
14:45-15:10
15:10-15:50
15:50-16:30
16:30-17:10
17:10-17:30
17:30-19:00
Patricia Bleiker – Introduction to the PMM Track
The 4 Cs of Product Marketing:
Collect, Consolidate, Create, Coordinate
Collect + Consolidate: Luciane Ragni
Business Development
Target Market Sizing
Collect + Consolidate: Patricia Bleiker
Product Management
Competitive Intelligence
Coffee Break
Collect + Consolidate: Product Leadership Panel
with Stefan Keller, Franziska Weissbach
and Adrian Kyburz
Strategic Product Management:
How Product Builds What the Market Needs
Create: Presentation Breakout Sessions
Presentation Breakout 1: Christina Maslen
Effective Storytelling for Pitch Decks/Enablement
Presentation Breakout 2: Laurent Zimmerli
Engaging Presentations (of Technical Topics)
Coordinate: Roundtable Discussions
Roundtable 1: GTM Planning
Revenue + Pipeline Goals
Roundtable 2: Market Insights
Customer Trends + Feedback
Roundtable 3: Product Launches
Strategy + Execution
Patricia Bleiker – Wrap up and Closing
Drinks + Networking
13:30-13:45
13:45-14:15
14:15-14:45
14:45-15:10
15:10-15:50
15:50-16:30
16:30-17:10
17:10-17:30
17:30-19:00
Product Marketing Track
Patricia Bleiker – Introduction to the PMM Track
The 4 Cs of Product Marketing:
Collect, Consolidate, Create, Coordinate
Collect + Consolidate: Luciane Ragni, Business Development
Target Market Sizing
Collect + Consolidate: Patricia Bleiker, Product Management
Competitive Intelligence
Coffee Break
Collect + Consolidate: Product Leadership Panel
with Stefan Keller, Franziska Weissbach und Adrian Kyburz
Strategic Product Management:
How Product Builds What the Market Actually Needs
Create: Presentation Breakout Sessions
Presentation Breakout 1: Christina Maslen
Effective Storytelling for Pitch Decks and Enablement
Presentation Breakout 2: Laurent Zimmerli
Engaging Presentations (of Dry & Technical Topics)
Coordinate: Roundtable Discussions
Roundtable 1: GTM Planning: Revenue + Pipeline Goals
Roundtable 2: Market Insights: Customer Trends + Feedback
Roundtable 3: Product Launches: Strategy + Execution
Patricia Bleiker – Wrap up and Closing
Drinks + Networking
Speakers
A snapshot of our speakers…
Daniel Neuhaus
Group Chief Executive Officer
Sequotech
Christian Flörkemeier
Chief Product Officer & Co-Founder
Scandit
Madeleine Wolf
Group Chief Growth Officer
Sequotech
Stefan Velikov
Head of Sales & Founder
Bug Bounty Switzerland
Swisspreneur, Salesvelocity
Theresa Engl
Head of Sales & Founder
Holycode
Lemony
Dominique Chappuis
Managing Director Switzerland
imc Learning
Luciane Ragni
Senior Product Marketing Manager
Scandit
Stefan Keller
Chief Product Officer
Open Systems
Adrian Kyburz
Chief Product Officer
xorlab
Franziska Weissbach
Product & Experience Design Leader
fine° universe
Laurent Zimmerli
Vice President Growth
Voliro
Christina Maslen
Senior Product Marketing Manager
Consultant, Fractional
Tickets
GTM Point GmbH
Baldernstrasse 8
CH - 8134 Adliswil
Switzerland
© 2026 GTM Point. All Rights Reserved.
Align.
Execute.
Grow.
Align.
Execute.
Grow.
GTM Point GmbH
Baldernstrasse 8
CH - 8134 Adliswil
Switzerland
© 2026 GTM Point.
All Rights Reserved.